Daniela Natale – The Black Payesa

With over 20 years of experience in Ibiza and living on the islandyear-round, she is a creative producer specializing in the end-to-end production
of editorial, commercial, and audiovisual projects, as well as the creation and production of events and lifestyle experiences.

She has a solid track record in executive production, creative direction, and comprehensive project management, coordinating all phases of the process: conceptualization, planning, budgeting, location scouting, permit management, vendor contracting, team coordination, logistics, and production supervision.

It works with brands, publishers, agencies, and companies in the hospitality sector, developing customized solutions tailored to the specific needs of each project. Its in-depth knowledge of the region, combined with an extensive network of local collaborators, allows it to optimize timelines, facilitate
decision-making, and ensure efficient execution even for highly complex productions.

Accustomed to managing multidisciplinary teams and projects of  varying scales, she acts as the sole point of contact between the client, the production team, and suppliers, ensuring smooth communication, precise coordination, and the fulfillment of creative, technical, and operational objectives.It combines strategic vision, aesthetic sensibility, and a rigorous work methodology, offering a comprehensive service based on operational excellence, efficiency, and meticulous attention to every detail.